Marketing Specialist

The Marketing Specialist position will be responsible for performing a wide range of duties pertaining to planning, implementing, and executing core marketing strategies.  This position will work cross-functionally with Digital Marketing, Market Research,
E-Commerce, and our Private Label teams as needed on core projects. This  will require a strong ability to project manage and the capability to complete multiple projects with minimal oversight.  We are also seeking a strong leader to help us expand our presence with the Spanish-speaking contractor. The Marketing Specialist will report directly to the Director of Marketing.

Duties and responsibilities

• Develop, assist, and manage the execution of key Beacon internal and external strategic promotions
• Support the sales and operations teams at Beacon through strategic tactics and key projects
• Create, track and report internal and external customer incentives and promotions utilizing Excel and data platforms Salesforce and Tableau
• Key project examples could include:
  • Develop sales tools and materials
  • Develop strategic promotions that drive trial and growth of customers; includes development of creative ideas, management, execution, and after-action analysis
  • Strategic data analysis to find insights and to drive ideas and direction
  • Addressing local / regional sales opportunities through key tactics
  • Explore and implement sports marketing partnerships
  • Assist in the development and execution of conferences and events
  • Provide insights and assistance to private label brand to drive brand adoption

Qualifications

• Bachelor’s degree in technology, business, or related field, preferred
• Fluency in conversational Spanish with translation capabilities
• Strong project management skills with proven ability to specify, execute, and deliver projects on time
• Strong ability to solve customer problems in innovative ways
• Strong business process design skills and through attention to detail
• Proficient skill with Personal Computer Microsoft applications (Word, Excel, Outlook, and PowerPoint)
• Proficient skill with Adobe Creative Suite preferred
• Professional written and verbal communication skills
• Comprehensive knowledge of Marketing acumen and current procedures

Working conditions

• Minimal travel requirements as needed for business purposes
• Work assignments may be completed remotely and/or available company offices/branches within respective markets within a cubical

Physical requirements

• Prolonged periods sitting at a desk and working on a computer and/or keyboard
• Heavy methods of verbal and auditory communication via phone, virtual calls, and/or email