Marketing Specialist

Herndon, VA, US

The Marketing Specialist position will be responsible for performing a wide range of duties pertaining to planning, implementing, and executing core marketing strategies.  This position will work cross-functionally with Digital Marketing, Market Research,
E-Commerce, and our Private Label teams as needed on core projects. This  will require a strong ability to project manage and the capability to complete multiple projects with minimal oversight. 
We are also seeking a strong leader to help us expand our presence with the Spanish-speaking contractor. The Marketing Specialist will report directly to the Director of Marketing.

 

Duties and responsibilities

 

  • Develop, assist, and manage the execution of key Beacon internal and external strategic promotions
  • Support the sales and operations teams at Beacon through strategic tactics and key projects
  • Create, track and report internal and external customer incentives and promotions utilizing Excel and data platforms Salesforce and Tableau
  • Key project examples could include:
    • Develop sales tools and materials
    • Develop strategic promotions that drive trial and growth of customers; includes development of creative ideas, management, execution, and after-action analysis
    • Strategic data analysis to find insights and to drive ideas and direction
    • Addressing local / regional sales opportunities through key tactics
    • Explore and implement sports marketing partnerships
    • Assist in the development and execution of conferences and events
    • Provide insights and assistance to private label brand to drive brand adoption

 

Qualifications

 

  • Bachelor’s degree in technology, business, or related field, preferred
  • Fluency in conversational Spanish with translation capabilities
  • Strong project management skills with proven ability to specify, execute, and deliver projects on time
  • Strong ability to solve customer problems in innovative ways
  • Strong business process design skills and through attention to detail
  • Proficient skill with Personal Computer Microsoft applications (Word, Excel, Outlook, and PowerPoint)
  • Proficient skill with Adobe Creative Suite preferred
  • Professional written and verbal communication skills
  • Comprehensive knowledge of Marketing acumen and current procedures

 

Working conditions

 

  • Minimal travel requirements as needed for business purposes
  • Work assignments may be completed remotely and/or available company offices/branches within respective markets within a cubical

 

Physical requirements

 

  • Prolonged periods sitting at a desk and working on a computer and/or keyboard
  • Heavy methods of verbal and auditory communication via phone, virtual calls, and/or email


“Our goal at Beacon is to cultivate an environment where all ideas are welcomed, and all our people feel empowered.”


Nearest Major Market: Washington DC